The handbook of managing and marketing tourism experiences

• Other Authors: Sotiriadis, Marios, (Editor), Gursoy, Dogan, (Editor)
• Format: eBook
• Language: English
• Published: Bingley : Emerald Group Publishing Limited, 2016.
• Subjects: cestovní ruch; reklama a propagace; management cestovního ruchu; tourism; advertising; tourism management; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781786352897
• Physical Description: 1 online zdroj (584 stran)

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...