Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors: Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format: Book
Language: English
Published: New York, NY : McGraw-Hill Education, [2021]
Edition: 12e
Subjects:
ISBN: 978-1-260-57099-1
Physical Description: xxxi, 740 stran, 69 různě číslovaných stran : barevné ilustrace ; 28 cm

Cover

Table of contents

Status Description Location Call Number
Status
In house loan
Description

Location
Study room - 3rd floor Call Number 659/BELCH,G.E.

Status Description Location Call Number
In house loan Study room - 3rd floor 659/BELCH,G.E.