Holdings: Advertising and promotion :

Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors:	Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format:	Book
Language:	English
Published:	New York, NY : McGraw-Hill Education, [2021]
Edition:	12e
Subjects:	reklama a propagace marketingová komunikace advertising communication in marketing učebnice textbooks
ISBN:	978-1-260-57099-1
Physical Description:	xxxi, 740 stran, 69 různě číslovaných stran : barevné ilustrace ; 28 cm

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	659/BELCH,G.E.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	659/BELCH,G.E.