Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors	Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format	Book
Language	English
Published	New York, NY : McGraw-Hill Education, [2021]
Edition	12e
Subjects	reklama a propagace marketingová komunikace advertising communication in marketing učebnice textbooks
ISBN	978-1-260-57099-1
Physical Description	xxxi, 740 stran, 69 různě číslovaných stran : barevné ilustrace ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/BELCH,G.E.

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