Sports media, marketing, and management : breakthroughs in research and practice

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Bibliographic Details
Corporate Author	Information Resources Management Association (Editor)
Format	Electronic eBook
Language	English
Published	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2018.
Subjects	sportovní marketing sportovní management masmédia sociální média komunikace (sdělování) sport sports marketing sports management mass media social media human communication elektronické knihy sborníky electronic books papers of several authors
Online Access	Full text
ISBN	9781522554752 9781522554769
Physical Description	1 online zdroj (36 PDFs (xi, 558 stran))

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