Sports media, marketing, and management : breakthroughs in research and practice

• Corporate Author: Information Resources Management Association, (Editor)
• Format: eBook
• Language: English
• Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2018.
• Subjects: sportovní marketing; sportovní management; masmédia; sociální média; komunikace (sdělování); sport; sports marketing; sports management; mass media; social media; human communication; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781522554752; 9781522554769
• Physical Description: 1 online zdroj (36 PDFs (xi, 558 stran))

"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent t...