Digital marketing strategies for fashion and luxury brands

• Other Authors: Ozuem, Wilson, 1974- (Editor), Azemi, Yllka, 1988- (Editor)
• Format: eBook
• Language: English
• Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
• Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
• Subjects: internetový marketing; luxusní zboží; módní průmysl; Internet marketing; luxuries; fashion industry; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781522526971; 9781522526988
• Physical Description: 1 online zdroj (24 PDFs (xxiii, 460 stran))

"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets ar...