Fashion marketing and communication : theory and practice across the fashion industry

• Main Author: Mitterfellner, Olga, 1978- (Author)
• Format: eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2020.
• Subjects: módní průmysl; obchod s oděvy; reklama a propagace; marketing; sociální komunikace; fashion industry; clothes trade; advertising; communication; elektronické knihy; učebnice vysokých škol; electronic books; textbooks (higher)
• ISBN: 9780429451591; 9780429837159; 9780429837166; 9780429837173; 9781138323087; 9781138323094
• Physical Description: 1 online zdroj (xvii, 195 stran) : ilustrace

"Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together int...