Brand you : marketing, real people, real choices

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Bibliographic Details
Main Authors: Solomon, Michael R., 1956- (Author), Marshall, Greg W. (Author), Stuart, Elnora W. (Author)
Format: Book
Language: English
Published: Boston ; Columbus ; Indianapolis ; New York ; San Francisco ; Upper Saddle River ; Amsterdam ; Cape Town ; Dubai ; London ; Madrid ; Milan ; Munich ; Paris ; Montréal ; Toronto ; Delhi ; Mexico City ; Sao Paulo ; Sydney ; Hong Kong ; Seoul ; Singapore ; Taipei ; Tokyo : Pearson, [2012]
Edition: 7e
Subjects:
marketing
marketingový výzkum
marketing research
učebnice
textbooks
ISBN: 978-0-13-038853-7
Physical Description: vi, 305 stran : ilustrace ; 30 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/SOLOMON,M.R.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/SOLOMON,M.R.

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