Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Authors	Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format	Book
Language	English
Published	Boston : Harvard Business Press, [2015]
Subjects	segmentace trhu strategický management inovace konkurenceschopnost market segmentation strategic planning innovations competitiveness studie studies
ISBN	978-1-62527-449-6
Physical Description	xxviii, 287 stran : ilustrace ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 005/KIM,W.CH.

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