Services marketing : integrating customer focus across the firm

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Bibliographic Details
Main Authors: Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format: Book
Language: English
Published: New York : McGraw-Hill Education, [2018]
Edition: Seventh edition
Subjects:
marketing
služby
doprovodné služby
řízení vztahů se zákazníky
service industries
customer services
customer relationship management
učebnice vysokých škol
textbooks (higher)
ISBN: 978-1-260-08352-1
Physical Description: xxviii, 514 stran : ilustrace ; 25 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2027 		Description

Location
 FMK Call Number 339.138/ZEITHAML,V.A.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/ZEITHAML,V.A.

Status Description Location Call Number
Long term loan - Due : 31.12.2027 FMK 339.138/ZEITHAML,V.A.
In house loan Study room - 3rd floor 339.138/ZEITHAML,V.A.

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