Corporate communication : strategic adaptation for global practice

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Bibliographic Details
Other Authors	Goodman, Michael B., Hirsch, Peter B.
Format	eBook
Language	English
Published	New York Peter Lang 2010
Subjects	strategický management kultura organizace manažerská komunikace public relations obchodní komunikace mediální komunikace mezinárodní spolupráce strategic planning corporate culture communication in management communication in business communication in mass media international cooperation elektronické knihy studie electronic books studies
Online Access	Full text
ISBN	978-1-4539-1460-1 978-1-4331-0621-7 978-1-4331-0622-4
DOI	10.3726/978-1-4539-1460-1
Physical Description	1 online zdroj

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