International Communication Strategies of Chinese Radio and TV Networks : Initial Observations

• Main Author: Peng, Duan. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2017.
• Subjects: Social sciences.; Political communication.; Communication.; elektronické knihy; electronic books
• ISBN: 9789811044601
• Physical Description: IX, 209 p. 2 illus. online resource.

This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected...