Critical Discourse Analysis of Chinese Advertisement : Case Studies of Household Appliance Advertisements from 1981 to 1996

• Main Author: Wang, Chong. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2017.
• Subjects: Linguistics.; Applied linguistics.; Semiotics.; elektronické knihy; electronic books
• ISBN: 9789811046216
• Physical Description: XXXIII, 260 p. 27 illus., 24 illus. in color. online resource.

This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s -...