Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo : An Integrated Sociolinguistics Approach
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated s...
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Format: | eBook |
Language: | English |
Published: |
Singapore :
Springer Singapore : Imprint: Springer,
2017.
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Subjects: | |
ISBN: | 9789811044694 |
Physical Description: | XVI, 152 p. 4 illus. in color. online resource. |
Online Access:
Online Resources