Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo : An Integrated Sociolinguistics Approach

• Main Author: Feng, Wei. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2017.
• Subjects: Linguistics.; Communication.; Sociolinguistics.; Discourse analysis.; elektronické knihy; electronic books
• ISBN: 9789811044694
• Physical Description: XVI, 152 p. 4 illus. in color. online resource.

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated s...