Rethinking place branding : comprehensive brand development for cities and regions

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Bibliographic Details
Main Author	Kavaratzis, Mihalis (Author)
Other Authors	Warnaby, Gary (Editor), Asworth, Gregory J. (Editor)
Format	Book
Language	English
Published	Cham : Springer, [2015]
Subjects	marketing marketingový management obchodní značky řízení značky marketing destinací teritoriální marketing marketing management brand name products brand management destination marketing regional marketing kolektivní monografie collective monographs
ISBN	978-3-319-12423-0
Physical Description	xii, 248 stran : ilustrace

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Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 658/RETHINKING