Holdings: Rethinking place branding :

Rethinking place branding : comprehensive brand development for cities and regions

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Bibliographic Details
Main Author:	Kavaratzis, Mihalis (Author)
Other Authors:	Warnaby, Gary (Editor), Asworth, Gregory J. (Editor)
Format:	Book
Language:	English
Published:	Cham : Springer, [2015]
Subjects:	marketing marketingový management obchodní značky řízení značky marketing destinací teritoriální marketing marketing management brand name products brand management destination marketing regional marketing kolektivní monografie collective monographs
ISBN:	978-3-319-12423-0
Physical Description:	xii, 248 stran : ilustrace

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Table of contents

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Status	Description	Location	Call Number
Status Long term loan – Due : 21.12.2028 Recall This	Description Location	FaME	Call Number	658/RETHINKING

Status	Description	Location	Call Number
Long term loan - Due : 21.12.2028 Recall This		FaME	658/RETHINKING