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Tesar, George
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Strategické řízení značky : případové studie
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Přibová, Marie
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Tesar, George
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2003
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Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing
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Tesar, George
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Bodin, Jan, 1964-
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2013
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Related Subjects
marketing management
marketingový management
brand management
clusters (economics)
klastry (ekonomie)
strategic planning
strategický management
řízení značky
