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McLeod, Raymond
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Management information systems
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McLeod, Raymond
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2004
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Customer relationship management : integrating marketing strategy and information technology
by
Zikmund, William G., 1943-
,
McLeod, Raymond
, 1932-
,
Gilbert, Faye W.
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2003
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Related Subjects
podnikové informační systémy
customer relationship management
management information systems
strategic marketing
strategický marketing
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