Customer relationship management : integrating marketing strategy and information technology

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Bibliographic Details
Main Authors: Zikmund, William G., 1943- (Author), McLeod, Raymond, 1932- (Author), Gilbert, Faye W. (Author)
Format: Book
Language: English
Published: Hoboken : Wiley, [2003]
Subjects:
řízení vztahů se zákazníky
strategický marketing
podnikové informační systémy
customer relationship management
strategic marketing
management information systems
učebnice
textbooks
ISBN: 0471271373
Physical Description: xix, 179 stran : ilustrace, 24 cm

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ikona NpovdaGlossary of Terms
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 Open access collection Call Number 658.8/ZIKMUND,W.G.
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30 days - Due : 03.05.2024  Recall This Open access collection 658.8/ZIKMUND,W.G.
In house loan Study room - 3rd floor 658.8/ZIKMUND,W.G.

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