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Lehu, Jean-Marc
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Branded entertainment : product placement & brand strategy in the entertainment business
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Lehu, Jean-Marc
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2007
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Related Subjects
advertising
advertising media
brand name products
communication in marketing
entertainment
film
marketingová komunikace
masmédia
mass media
obchodní značky
reklama a propagace
reklamní média
show business
zábava
zábavní průmysl
