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Hayes, Bob E., 1963-
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Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods
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Hayes, Bob E., 1963
-
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2008
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Related Subjects
consumer behavior
consumers
customer relationship management
dotazníky
questionnaires
social research
sociální výzkum
spotřebitelské chování
spotřebitelé
statistical methods
statistické metody
řízení vztahů se zákazníky
