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Earle, Richard
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The art of cause marketing : how to use advertising to change personal behavior and public policy
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Earle, Richard
, 1932-
Year of Publication
2000
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Food product development
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2005
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Related Subjects
cause-related marketing
kampaň reklamní
masmédia
neziskové organizace
potraviny
potravinářský průmysl
protidrogové programy
protikuřácké programy
psychologické aspekty
reklama
rozhlasová reklama
sociální marketing
televizní reklama
