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Cravens, David W.
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Strategic marketing management cases
by
Cravens, David W
.
,
Crittenden, Victoria Lynn
,
Lamb, Charles W., 1944-
Year of Publication
1999
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The Oxford handbook of strategic sales and sales management
by
Cravens, David W
.
,
Le Meunier-FitzHugh, Kenneth
,
Piercy, Nigel, 1953-
Year of Publication
2011
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Related Subjects
strategický marketing
MARKETING
customer relationship management
management prodeje
marketing
marketing management
marketingový management
případové studie
sales management
strategic marketing
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