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Attor, Cleophas
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Internal Employee Branding as a Strategic Tool for Building a Brand Image within the Banking Industry: Evidence from an Emerging Economy = Interní zaměstnanecká značka jako strateg...
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Attor, Cleophas
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2024
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Internal Employee Branding as a Strategic Tool for Building a Brand Image within the Banking Industry: Evidence from an Emerging Economy = Interní zaměstnanecká značka jako strateg...
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Attor, Cleophas
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Related Subjects
banking
bankovnictví
brand management
řízení značky
