SMSC Redefines How Consumers Transfer Digital Images from Camera Phones to PCs and Other Media Devices; Introduces Industry's First Integrated Chip Combining USB2.0, Infrared and Flash Media Technology to Enable a Simple `Point-and-Shoot' Experience

• Published in: Business Wire p. 1
• Format: Newsletter
• Language: English
• Published: New York Business Wire 09.05.2005
• Subjects: Consumer electronics; Consumers; Design; Designers; Digital cameras; Digital photography; Inventory; Personal computers; Semiconductors; Software; HAUPPAUGE, N.Y

Setting free over billions of digital camera phone images is no easy task, but now consumers can have a simple, cost-effective alternative for transferring images to their PCs or media devices. Today, SMSC (NASDAQ: SMSC), a leading semiconductor company delivering innovative system solutions spanning analog, digital and mixed-signal technologies unveiled its USB2230 USB-to-Infrared and 15-in-1 flash media device controller. This industry-first solution combines flash media and infrared technology, enabling designers to deliver a simple point-and-shoot experience. Consumers can now easily and affordably transfer digital images from their camera phones and other Infrared Data Association (IrDA) enabled devices in a manner consistent with how they transfer images from their Digital Still Cameras (DSCs). --Supports the following formats: SmartMedia(TM), xD-Picture Card(TM), Memory Stick(TM), High Speed Memory Stick(TM), Memory Stick PRO(TM), MS Duo(TM), Secure Digital (SD), High Speed SD, Mini- Secure Digital(TM), TransFlash(TM) SD, MultiMediaCard(TM), Reduced Size MultiMediaCard, NAND Flash, CompactFlash(TM)(CF), and CF Ultra(TM) I & II and CF form factor ATA hard drives. SMSC competes in the semiconductor industry, which has historically been characterized by intense competition, rapid technological change, cyclical market patterns, price erosion and periods of mismatched supply and demand. In addition, sales of many of the Company's products depend largely on sales of personal computers and peripheral devices, as well as general industry and market conditions. Reductions in the rate of growth of the PC, consumer electronics, embedded or automotive markets could adversely affect its operating results. SMSC conducts business outside the United States and is subject to tariff and import regulations and currency fluctuations, which may have an effect on its business. All forward-looking statements speak only as of the date hereof and are based upon the information available to SMSC at this time. Such information is subject to change, and the Company may not necessarily inform, or be required to inform, investors of such changes. These and other risks and uncertainties, including potential liability resulting from pending or future litigation, are detailed from time to time in the Company's reports filed with the SEC. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Other Factors That May Affect Future Operating Results" for a more complete discussion of these and other risks and uncertainties.