Oura, Whoop and More Launch Al-based Wellness Coaching

According to experts, this has been the missing component for wearables, as users often question "Now what?" after being given mass amounts of data daily. "There are some people who get intimidated by wearables because there's so much data," said Emily Capodilupo, senior vic...

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Bibliographic Details
Published inWWD p. 6
Main Author Burns, Emily
Format Trade Publication Article
LanguageEnglish
Published Los Angeles Penske Business Corporation 03.09.2024
Subjects
Algorithms
Chatbots
Coaching
Consumers
Machine learning
Objectives
Online AccessGet full text
ISSN0149-5380

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Summary:According to experts, this has been the missing component for wearables, as users often question "Now what?" after being given mass amounts of data daily. "There are some people who get intimidated by wearables because there's so much data," said Emily Capodilupo, senior vice president of research, algorithms and data at Whoop. According to the company Evie will be relaunching this month with more specific Al-generated advice. "Consumers associate coaching with a degree of expertise and may not know or understand the role of AI in the coaching relationship," said David Mallen, an advertising and media attorney and co-chair of the Advertising Disputes practice group at Loeb & Loeb. [...]companies are hardwiring their algorithms to not answer certain questions or give advice on specific medical subjects.
ISSN:0149-5380