Recommending Personalized Mobile Advertisement Based on Category Information of Mobile Applications

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Bibliographic Details
Published in신산업경영저널 Vol. 41; no. 1; pp. 39 - 57
Main Authors Heung-Chang Lee(이흥창), Hyo-Jeong So(소효정)
Format Journal Article
LanguageEnglish
Published 이화여자대학교 경영연구소 2023
Subjects
Recommender Systems
개별화
Mobile advertising
추천시스템
Personalization
User-modeling
사용자 모델링
모바일 광고
Online AccessGet full text
ISSN2671-9223
2713-5969

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ISSN:2671-9223
2713-5969