Singapore’s collectivism's effect on Volunteerism - A case study of MNE employees

• Published in: 디지털융복합연구, 19(12) pp. 193 - 206
• Main Author: 강윤희
• Format: Journal Article
• Language: English
• Published: 한국디지털정책학회 01.12.2021
• Subjects: 과학기술학
• ISSN: 2713-6434; 2713-6442
• DOI: 10.14400/JDC.2021.19.12.193

In this research, Collectivism’s influence on Singaporean employee’s volunteerism in Multinational Enterprise (MNE) was investigated with an individual empathy mediating. Most research on Hofstede’s cultural dimensions were examined at national levels. However, in this study, Yoo’s Cultural value Scale (CVSCALE) was used to analyze collectivistic tendencies at individual levels and its influence on volunteerism. A total of 200 self-administering online surveys was distributed to MNE employees in Singapore for three weeks period. 180 usable surveys were collected and analyzed with SPSS 21.0. Research outcomes indicated collectivism positively influenced volunteerism in Singaporeans with empathy as possible antecedent of volunteerism. In conclusion and application, the significance of this research lies in indicating collectivism’s positive impact on volunteerism and empathy as possible antecedents of volunteerism in Singaporeans even though Singapore has exhibited stronger individualism and often defined as one of the most westernized country in the Asian continent. Also findings suggest further developing emotional education to increase both individual and group level performance. KCI Citation Count: 0