Relationship between Self-Leadership, Self-Efficacy, and Customer Orientation of Dental Hospital and Clinic Consultants

• Published in: The Journal of Transdisciplinary Studies, 7(3) pp. 361 - 372
• Main Authors: 김다은, 김용태, 정명희, 장종화
• Format: Journal Article
• Language: English
• Published: 융합연구학회 01.12.2023
• Subjects: 학제간연구
• ISSN: 2586-5439; 2713-7457
• DOI: 10.22685/JTS.2023.7.3.361

The objective of this study is to examine the levels of self-leadership, self-efficacy, and customer-oriented mindset among dental consultants, as well as to identify the relationships between these factors. An online survey was administered to 237 dental consultants employed in dental hospitals and clinics. Self-leadership, self-efficacy, and customer orientation were assessed using a 5-point Likert scale. Path analysis, involving factor analysis and structural modeling, was conducted to explore the interconnections among the subfactors. In the relationship between self-leadership and self-efficacy, action-ori ented strategies, constructive thinking strategies, and natural compensa tion strategies were found to have a significant effect on goal-achieving self-efficacy. In addition, action-oriented strategies and natural compen sation strategies were found to have a significant effect on self-confidence self-efficacy. In the relationship between self-efficacy and customer ori entation, both goal-achieving and self-confidence self-efficacy were found to have a significant impact on voluntary customer orientation and business customer orientation. The subfactors of self-leadership— specifically, action-oriented strategies and natural compensation strat egies—were found to have a significant impact on customer orientation However, constructive thinking strategies did not exhibit a notable impact on customer orientation. The mediating role of self-efficacy in the rela tionship between self-leadership and customer orientation was partly facilitated by goal-achieving and self-confidence self-efficacy through action-oriented strategies. Additionally, natural compensation strategies were identified as fully mediating through self-confidence self-efficacy. Therefore, it is deemed necessary to prepare measures to improve dental consultants’ proactive thinking and internal rewards. KCI Citation Count: 0