Traffic data quality checking method and device, electronic equipment and storage medium

• Main Authors: XIE YIJIA, WANG CHONGJIAN, LI TIEMEI, YU QIUYE
• Format: Patent
• Language: Chinese; English
• Published: 15.11.2022
• Subjects: CALCULATING; COMPUTING; COUNTING; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS

The invention relates to the technical field of data analysis, and provides a traffic data quality checking method and device, electronic equipment and a storage medium, the method comprises the following steps: obtaining a checking main body of traffic data and a business demand of a user, the checking main body comprising an activity page and/or a user behavior; designing a corresponding check object by using the check subject and the business demand; wherein the check objects corresponding to the activity page comprise a browsing page and a page object, and the check objects corresponding to the user behavior comprise a user identity, a user source, a user destination and an interaction behavior; the page object is a corresponding operable object in the browsed page, and the interaction behavior is an operation behavior of a user on the browsed page; and determining a check rule based on the designed check object, and carrying out quality check on the traffic data based on the check rule. Thus, the check o