CHILDREN AND TELEVISION ADVERTISING

The impact of TV advertisement on children is considered in the article. The conclusions are made that TV advertisement must be a subject of indent and careful study.

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Bibliographic Details
Published inVestnik Donskogo gosudarstvennogo tehničeskogo universiteta (Online) Vol. 7; no. 2; pp. 245 - 251
Main Author T.T. KHVOSTOVITSKAYA
Format Journal Article
LanguageRussian
Published Don State Technical University 01.08.2018
Subjects
дети
консьюмерская социализация
рекламодатели
родители
спецтехнологии
телереклама
Online AccessGet full text
ISSN1992-5980
1992-6006

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Summary:The impact of TV advertisement on children is considered in the article. The conclusions are made that TV advertisement must be a subject of indent and careful study.
ISSN:1992-5980
1992-6006