Application of C4.5 algorithm in customer group classification of business websites

As one of the most classical decision tree classification algorithms, C4.5 algorithm has a wide range of applications because of its many advantages. This paper first introduces the basic theory and processing flow of C4.5 algorithm, and then takes an online store operating computers as an example....

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Bibliographic Details
Main Author Zheng, Yan
Format Conference Proceeding
LanguageEnglish
Published SPIE 28.03.2023
Online AccessGet full text
ISBN9781510662520
1510662529
ISSN0277-786X
DOI10.1117/12.2669803

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Summary:As one of the most classical decision tree classification algorithms, C4.5 algorithm has a wide range of applications because of its many advantages. This paper first introduces the basic theory and processing flow of C4.5 algorithm, and then takes an online store operating computers as an example. After preprocessing its transaction data, C4.5 algorithm is used to analyze the purchase of customers in the online store, so as to obtain detailed classification rules and realize the accurate classification of customer groups, it provides a theoretical basis for the determination of personalized marketing and precision service scheme in the next step.
Bibliography:Conference Location: Chongqing, China
Conference Date: 2022-09-16|2022-09-18
ISBN:9781510662520
1510662529
ISSN:0277-786X
DOI:10.1117/12.2669803