Possibilities of Application a Big Data in the Company Innovation Process

Companies are inundated with huge amounts of data these days, whether from existing company’s systems or new information sources such as social media, mobile devices, fitness equipment etc. Many forward-thinking companies are finding that the Big Data can offer possibilities to support the innovatio...

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Bibliographic Details
Published inKnowledge Management in Organizations Vol. 877; pp. 646 - 657
Main Authors Koman, Gabriel, Kubina, Milan, Holubčík, Martin, Soviar, Jakub
Format Book Chapter
LanguageEnglish
Published Switzerland Springer International Publishing AG 2018
Springer International Publishing
SeriesCommunications in Computer and Information Science
Subjects
Big Data
Decision-making
Innovation
Innovation performance
Management
Process
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ISBN331995203X
9783319952031
ISSN1865-0929
1865-0937
DOI10.1007/978-3-319-95204-8_54

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Summary:Companies are inundated with huge amounts of data these days, whether from existing company’s systems or new information sources such as social media, mobile devices, fitness equipment etc. Many forward-thinking companies are finding that the Big Data can offer possibilities to support the innovation management process. New tools, methods and techniques for obtaining and processing various data can reveal new opportunities for realization of the economically successful innovation on the market.
ISBN:331995203X
9783319952031
ISSN:1865-0929
1865-0937
DOI:10.1007/978-3-319-95204-8_54