A Conceptual Study for Utilizing IPTV as an Aid for Co-Creation of Value in Future Education

• Published in: 한국컴퓨터정보학회논문지 Vol. 26; no. 10; pp. 61 - 76
• Main Authors: Nam-Ju Kim(김남주), Sung-Wan Kim(김성완)
• Format: Journal Article
• Language: English
• Published: 한국컴퓨터정보학회 01.10.2021
• Subjects: 컴퓨터학; Co-Creation of Value; Educational Television; 가치공동창출; 목적기반시나리오; Service-Dominant Logic; IPTV; Goal-based Scenario; 교육용 텔레비전; 서비스중심논리
• ISSN: 1598-849X; 2383-9945
• DOI: 10.9708/jksci.2021.26.10.061

Nowadays, a lot of educational TV programs have focused on the program providers’ perspective, namely through goods-dominant (G-D) logic. However, the growing development of current technologies such as IPTV with AR and VR has opened opportunities to go beyond a provider-centered perspective and to add the co-creation of value, since value can be created through the interaction between learners and the TV programs themselves. With this in mind, learner-centered TV programs, which are based on service-dominant (S-D) logic, should be offered through educational TV channels. This conceptual paper summarizes, analyzes, and synthesizes the present status of IPTV in education and suggests a new instructional approach for utilizing TV in future education based on value co-creation through learner participation. Three principles (service-dominant logic as an educational service design principle, goal-based scenario for instructional design, IPTV as state-of-the-art technology innovation) are suggested for designing educational IPTV programs. KCI Citation Count: 0