A Study on the Factors of Shared Accommodation Services

• Published in: 한국컴퓨터정보학회논문지 Vol. 26; no. 7; pp. 83 - 89
• Main Authors: Wei-Jia Li(이위가), Zi-Yang Liu(유자양)
• Format: Journal Article
• Language: English
• Published: 한국컴퓨터정보학회 01.07.2021
• Subjects: 컴퓨터학; Perceived Usefulness,Perceived Playfulness; Perceived Ease of Use; 공유 경제; 공유숙박; 지각된 유용성; 지각된 즐거움; 신뢰; 이용 의도; Sharing Economy; Trust; Use Intention
• ISSN: 1598-849X; 2383-9945
• DOI: 10.9708/jksci.2021.26.07.083

This study explore the perceived differences of factors influencing the shared accommodation in China, and the influencing paths of consumers’ use of shared accommodation. This paper collects the questionnaire survey of the Chinese shared accommodation user and applies method of Amos V23.0. The results showed that perceived usefulness and perceived pleasure had positive effects on trust, and they also have indirect positive effects on perceived intention through trust, while perceived risk and perceived ease of use had no significant effects on trust. The conclusion is helpful to promote the long-term development of sharing accommodation companies by satisfying the needs of consumers from the point of view of consumers. KCI Citation Count: 0