일본 및 중국 관광객의 음식관광 정보매체 접촉정도, 신뢰도, 유용도 인식 분석

• Published in: 東아시아食生活學會誌 Vol. 27; no. 5; pp. 558 - 568
• Main Authors: 김수진(Soo-Jin Kim), 신서영(Seo-Young Shin)
• Format: Journal Article
• Language: Korean
• Published: 동아시아식생활학회 2017
• Subjects: 생활과학; Food tourism; food tourism information channel; food tourism activities; information search behavior
• ISSN: 1225-6781; 2288-8802
• DOI: 10.17495/easdl.2017.10.27.5.558

This study was conducted to examine the level of exposure, credibility and usefulness of the food tourism information channel perceived by foreign tourists visiting Korea. A total of 230 survey questionnaires were distributed to Japanese and Chinese tourists, who account for the highest percentage of tourists visiting Korea. The results showed that tourists were segmented into three groups based on their participation in food tourism activities: culinary tourists, experiential tourists and general tourists. Japanese tourists participated more actively in food tourism activities than Chinese tourists. The information channel used most frequently by tourists was 'word-of-mouth,' while the least used channel was 'e-mail catalog contains food tourism information.' Culinary tourist most actively used online and offline channels to search for food tourism information. Perceived credibility and usefulness of the food tourism information channel differed by nationality and food tourist segments. This study provides meaningful implications regarding food tourism promotion strategies.