1인 가구 소비자의 밀키트 소비행태와 선택속성에 관한 연구

• Published in: Journal of the Korean Society of Food Culture Vol. 39; no. 5; pp. 246 - 253
• Main Authors: 최용민, 오지은, 윤혜려, Youngmin Choi, Ji Eun Oh, Hei-Ryeo Yoon
• Format: Journal Article
• Language: Korean
• Published: 한국식생활문화학회 31.10.2024
• Subjects: 생활과학; Single-person household; selection attributes; meal kit; satisfaction
• ISSN: 1225-7060; 1225-7060
• DOI: 10.7318/KJFC/2024.39.5.246

This study aimed to understand the needs of consumers in the meal kit market and determine the impact of meal kit selection attributes according to the consumption behavior of single-person households on purchase decisions and satisfaction. A summary of the results of this study is as follows: First, the most frequent purchase frequency of meal kits was 2 to 3 times a month. The reason for purchase was that it was easy to consume, and the most common purpose of purchase was for consumption. Second, four factors, including health, convenience, taste, and economics, were derived as a result of a factor analysis of meal kit selection attributes. The difference in meal kit selection attributes according to age groups revealed that those in their 20s had high scores with respect to health and taste factors, and economic factors appeared statistically significant. Third, an analysis of the meal kit product selection attributes showed that health and taste factors had a positive influence on satisfaction. This can be said to reflect the tendency of single-person households to give weightage to healthy eating and to purchase products that can be consumed conveniently.