1960년대에서 1990년대까지 서울의 화장품 판매공간 연구 -아모레퍼시픽의 유통 전략 추이의 비교분석을 통하여

• Published in: 건축역사연구 : 한국건축역사학회논문집 Vol. 26; no. 3; pp. 31 - 38
• Main Authors: 이다솔, Lee, Dasol
• Format: Journal Article
• Language: Korean
• Published: 한국건축역사학회 30.06.2017
• Subjects: 건축공학
• ISSN: 1598-1142; 2383-9066
• DOI: 10.7738/JAH.2017.26.3.031

The retail store, which appears in various ways of the modern city, is the architectural result that the merchandise is finally delivered to consumers. The relationship between the commerce based on manufacturing and distribution and the retail store as urban architecture can be understood not only from the viewpoint of economics and business administration but also the problem of the formation of urban history and urban organization. The modern industrial development in Korea had been progressed by the state led, as the manufacturing and distribution developed in turn. This social and economic situation influenced the formation of the retail store of the city. This is different from the West, which the development has been conducted together. The cosmetics sales space, which is the subject of this study, has changed in various forms from the 1960s to the 1990s. Cosmetics brand retail shop is a corporate brand-based space, but paradoxically, it has a historical characteristic of urban architecture in that it is branding city street. This specificity of Seoul is unexplained by the development process of the Western and does not exist as a physically huge or special construction sometimes. However, it operates as a urban architecture in Seoul where the complicated.