창녕지역 축제에서 지역농특산물 및 그 가공품의 구매와 운영 프로그램과의 관련성

This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluatedoperation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processedproducts at this festival were 63.6% and 49.1%, respectiv...

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Bibliographic Details
Published inJournal of the Korean Society of Food Culture Vol. 30; no. 1; pp. 29 - 40
Main Authors 차용준, 허은실, Cha, Yong-Jun, Her, Eun Sil
Format Journal Article
LanguageKorean
Published 한국식생활문화학회 28.02.2015
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ISSN1225-7060
2288-7148
DOI10.7318/KJFC/2015.30.1.029

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Summary:This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluatedoperation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processedproducts at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic(20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) forChangyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations wereeffective for sale at this festival, and evaluation of the operation program for the festival was 3.51±0.74 (total score 5 points).Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereasparticipants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education(14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations,although purchase effects were not significant. This result suggests that the festival is necessary for planning a program toincrease purchasing.
Bibliography:KISTI1.1003/JNL.JAKO201509057413131
G704-000572.2015.30.1.010
ISSN:1225-7060
2288-7148
DOI:10.7318/KJFC/2015.30.1.029