Consumer Perception and Market Trends of Korean Food on Amazon: A Keyword and Review Analysis

This study examined consumer perceptions and market trends of Korean food products sold on Amazon, focusing on keyword and review analysis. As Korean cuisine gains global attention, particularly in the U.S., it is essential to understand how international consumers perceive these products. Data were...

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Bibliographic Details
Published inJournal of the Korean Society of Food Culture Vol. 39; no. 6; pp. 299 - 308
Main Authors Hee Yoon Kwon, Hee Jin Um, Sung-Bum Kim, Eunhye Park
Format Journal Article
LanguageEnglish
Published 한국식생활문화학회 31.12.2024
Subjects
생활과학
amazon
market trends
consumer perception
Korean food
review analysis
Online AccessGet full text
ISSN1225-7060
1225-7060
DOI10.7318/KJFC/2024.39.6.299

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Summary:This study examined consumer perceptions and market trends of Korean food products sold on Amazon, focusing on keyword and review analysis. As Korean cuisine gains global attention, particularly in the U.S., it is essential to understand how international consumers perceive these products. Data were collected from Amazon, encompassing product details and customer reviews of Korean food categories. Frequently mentioned keywords in the reviews were identified, and customer sentiments were explored using Python-based data analysis. The results suggest that taste, especially spiciness and sweetness, is a key determinant of consumer satisfaction. Although Korean food was generally well-received, packaging and delivery issues were common complaints. These findings provide strategic insights for Korean food manufacturers aiming to expand globally, emphasizing the need for tailored product development and enhanced logistics.
ISSN:1225-7060
1225-7060
DOI:10.7318/KJFC/2024.39.6.299