Perceptional Change of a New Product, DMB Phone

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Bibliographic Details
Published inJournal of global academy of marketing science = Make'ting gwahag yeon'gu Vol. 18; no. 3; pp. 59 - 88
Main Author Kim Juyoung(金周泳), Deok Im Ko(高德任)
Format Journal Article
LanguageKorean
Published 한국마케팅과학회 30.09.2008
Korean Academy Of Marketing Science
Subjects
Advertising effect
Correspondence analysis
告效
perception change
感受改
인식변화
字多媒？？播
대응일치분석
다차원척도법
DMS
광고효과
MDS
Online AccessGet full text
ISSN1229-7119
1229-7119

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ISSN:1229-7119
1229-7119