パッケージの明度が返礼のための商品選択行動に及ぼす影響 特性感謝・状態感謝に焦点を当てて

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Bibliographic Details
Published in日本感性工学会論文誌 p. TJSKE-D-24-00004
Main Authors 岩松, 更紗, 石川, 敦雄
Format Journal Article
LanguageJapanese
Published 日本感性工学会 2024
Subjects
Colorimetric lightness
Product choice behavior
Reciprocal gift
State gratitude
Trait gratitude
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ISSN1884-5258
DOI10.5057/jjske.TJSKE-D-24-00004

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ISSN:1884-5258
DOI:10.5057/jjske.TJSKE-D-24-00004