Optimizing Customer Relationship Management (CRM) Systems Using Advanced Machine Learning Algorithms

Using machine learning approaches, this effort aims to enhance CRM systems. Controlling client interactions, increasing client retention, and strengthening sales strategy are all greatly facilitated by customer relationship management systems. This study discusses how machine learning models might i...

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Bibliographic Details
Published in2025 Seventh International Conference on Computational Intelligence andCommunication Technologies (CCICT) pp. 215 - 220
Main Authors Ganesh, C.Naga, Rani, M.Swaroopa, Pradeep, S, Dahiya, Ritu, Gupta, Ankur, Veeraiah, Vivek
Format Conference Proceeding
LanguageEnglish
Published IEEE 11.04.2025
Subjects
CRM
Customer data
Customer relationship management
Data privacy
Machine learning
Machine learning algorithms
Pattern identification
predictive analysis
Predictive analytics
Predictive models
Real-time systems
Recommendation system
Recommender systems
Solids
Visualization
Online AccessGet full text
DOI10.1109/CCICT65753.2025.00042

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Summary:Using machine learning approaches, this effort aims to enhance CRM systems. Controlling client interactions, increasing client retention, and strengthening sales strategy are all greatly facilitated by customer relationship management systems. This study discusses how machine learning models might improve CRM skills via pattern recognition in consumer data, behaviour prediction, personalised marketing, and natural language processing. Increasing consumer engagement and enjoyment while enhancing data privacy is the goal of research into data integration, algorithm selection, and data privacy protection, all of which contribute to resolving the challenges of using machine learning in CRM. Using state-of-the-art machine learning methods, this research aims to optimise CRM systems. We demonstrate that the suggested machine learning model significantly improves overall performance, accuracy, and error rate in real-time decision-making and predictive analytics by comparing it with more conventional methods. The findings demonstrate that machine learning enhances customer satisfaction and loyalty, leading to better business outcomes. This research provides solid groundwork for future developments in the field, as machine learning has the potential to radically alter CRM systems.
DOI:10.1109/CCICT65753.2025.00042