Biased by Being Inside the Campaign: Harnessing 360-degree Video in VR to Prompt Users to Think Positively Along with Pro-Environmental Campaign Messages

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Bibliographic Details
Published inMedia and communication (Lisboa) Vol. 12
Main Author Shin, Mincheol
Format Journal Article
LanguageEnglish
Published 27.11.2024
Subjects
bias hypothesis of HSM
cognitive elaboration
presence
pro-environmental campaign
virtuelle Realität
Online AccessGet full text
ISSN2183-2439
2183-2439
DOI10.17645/mac.8602

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ISSN:2183-2439
2183-2439
DOI:10.17645/mac.8602