Capitalizing on transactional documents

4Think outside the box. What other promotional materials could you include in the mailing of a printed statement? Add-on messages via custom envelopes, inserts, and ad pages further enhance the opportunity for your messages to be read. According to Info- Trends, 95% of all transactionrelated communi...

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Bibliographic Details
Published inDM News Vol. 34; no. 11; p. 39
Main Author Loder, Jennifer
Format Journal Article Trade Publication Article
LanguageEnglish
Published New York Haymarket Media, Inc 01.11.2012
Subjects
Advertising campaigns
Billings
Consumers
Guidelines
Marketing
Office equipment and supplies industry
Product development
United States
United States > US
Online AccessGet full text
ISSN0194-3588

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Summary:4Think outside the box. What other promotional materials could you include in the mailing of a printed statement? Add-on messages via custom envelopes, inserts, and ad pages further enhance the opportunity for your messages to be read. According to Info- Trends, 95% of all transactionrelated communications are opened and read each month- higher than any other form of communication.
ISSN:0194-3588