The influence of product placement in negative context on store recall and attitude according to cognitive styles

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Bibliographic Details
Published inThe Korean Journal of Consumer and Advertising Psychology
Format Journal Article
LanguageEnglish
Online AccessGet full text
ISSN1229-8778
DOI10.21074/kjlcap.2016.17.2.375

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ISSN:1229-8778
DOI:10.21074/kjlcap.2016.17.2.375