The Effects of the Characteristics of Online Word-of-Mouth Information on Impulsive Purchase and Post – Purchase Happiness: Focusing on the Health-Functional Foods

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Bibliographic Details
Published inJournal of Distribution and Management Research
Format Journal Article
LanguageEnglish
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ISSN2384-0145
2384-0137
DOI10.17961/jdmr.21.6.201812.37

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ISSN:2384-0145
2384-0137
DOI:10.17961/jdmr.21.6.201812.37