Exploring the Cross Border E-Commerce Marketing Strategy of Fast Fashion Clothing Brand SHEIN

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Bibliographic Details
Published inE-Commerce Letters Vol. 14; no. 4; pp. 738 - 750
Main Author 于, 家宝
Format Journal Article
LanguageEnglish
Published 2025
Online AccessGet full text
ISSN2168-5843
2168-5851
DOI10.12677/ecl.2025.144945

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ISSN:2168-5843
2168-5851
DOI:10.12677/ecl.2025.144945