高校图书馆引入众包的SWOT分析及推广策略

针对高校图书馆引入众包进行了SWOT分析,详细分析了高校图书馆引入众包的优势、劣势以及面临的机遇与挑战。为发挥优势、克服劣势、利用机会以及规避威胁,探讨了未来高校图书馆引入众包的推广策略。

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Bibliographic Details
Published in农业图书情报学刊 Vol. 28; no. 12; pp. 115 - 119
Main Author 董梅香
Format Journal Article
LanguageChinese
Published 中国农业科学院农业信息研究所 01.12.2016
南京信息工程大学图书馆,江苏南京,210044
Subjects
SWOT
众包
高校图书馆
高校图书馆
SWOT
众包
Online AccessGet full text
ISSN1002-1248
DOI10.13998/j.cnki.issn1002-1248.2016.12.027

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Summary:针对高校图书馆引入众包进行了SWOT分析,详细分析了高校图书馆引入众包的优势、劣势以及面临的机遇与挑战。为发挥优势、克服劣势、利用机会以及规避威胁,探讨了未来高校图书馆引入众包的推广策略。
Bibliography:11-2711/G2
university library; crowdsourcing; SWOT
DONG Meixiang （Library of Nanjing University of Information Science ＆ Technology, Nanjing 210044, China）
This paper analyzed library＇s advantages and disadvantages as well as the opportunities and challenges comprehensively by using SWOT analysis method. In order to give full play to the advantages, overcome the disadvantages,take the opportunities and avoid the threats, the promotional strategies of applying crowdsourcing in university libraries were discussed.
ISSN:1002-1248
DOI:10.13998/j.cnki.issn1002-1248.2016.12.027