“互联网＋”背景下高校图书馆的立体营销模式设计

阐述了“互联网＋”背景下,高校图书馆立体营销的可能性和现实意义,分析了高校图书馆营销的新模式,说明了图书馆立体营销的实施方案,以期对图书馆未来的营销起到有益的指导作用。

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Bibliographic Details
Published in农业图书情报学刊 Vol. 29; no. 7; pp. 10 - 12
Main Author 郭明环 吕亚娟
Format Journal Article
LanguageChinese
Published 中国农业科学院农业信息研究所 01.07.2017
西安科技大学图书馆,陕西西安,710054
Subjects
互联网
立体营销模式
高校图书馆
高校图书馆
立体营销模式
互联网
Online AccessGet full text
ISSN1002-1248
DOI10.13998/j.cnki.issn1002-1248.2017.07.002

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Summary:阐述了“互联网＋”背景下,高校图书馆立体营销的可能性和现实意义,分析了高校图书馆营销的新模式,说明了图书馆立体营销的实施方案,以期对图书馆未来的营销起到有益的指导作用。
Bibliography:11-2711/G2
Under the background of ＂Intemet＋＂ , the possibility and practical significance of three-dimensional marketing for university library were elaborated, and new marketing modes of university library were analyzed. An implementation scheme for the three-dimensional marketing of library was proposed to provide a guiding function for library marketing in the future.
GUO Minghuan, LV Yajuan （Library, Xi＇ an University of Science and Technology, Shaanxi Xi＇an 710054, China）
Intemet＋＂ ; university library; three-dimensional marketing mode
ISSN:1002-1248
DOI:10.13998/j.cnki.issn1002-1248.2017.07.002