Design-led Intervention for Reducing Overrealiance on Food Delivery Services(FDS): Design-led Intervention for sustainable behaviour

• Published in: Korea Institute of Design Research Society Vol. 8; no. 3; pp. 24 - 42
• Main Authors: Park, Eun Sun, Kim, Dooyoung, Hong, Jeeyeon, Patricia Widjaja, Shannen, Shin, Hyunjae
• Format: Journal Article
• Language: English
• Published: 한국디자인리서치학회 30.09.2023
• Subjects: 디자인
• ISSN: 2508-2817; 2671-8375
• DOI: 10.46248/kidrs.2023.3.24

The COVID-19 pandemic boosted food delivery service (FDS) usage, causing unsustainable habits and environmental concerns. This study aims to develop a behavioural change intervention to promote sustainability-oriented motivations. The intervention involved the use of a bingo board to set and track goals for alternative behaviours. The intervention showed a reduction in FDS use frequency and an improvement in participants' sustainability awareness. The bingo board provided a sense of accomplishment and satisfaction, acting as reinforcement, while the bonus response cost served as both a reinforcement and a punishment. This study provides insights into the need for developing design-led interventions for promoting sustainable behaviours.